The Common Culture Week (CCW) logo came from the concept that CCW was a program that brought together artists, art critics, and for the first time art collectors. A week of performances, exhibition openings, critiques, and studio tours paired the three groups together, and I thought it was best represented as a Venn diagram.  With each event being very different in its identity, the circles could be attached as a footnote to all marketing pieces, thereby linking back to the overarching project.