This was a very humbling learning experience for me as a designer and a Marketing Director.  75% of the target audience for the music festival was African American, which is a market I had not previously engaged on a large-scale basis. The core mailing list was roughly 85% Caucasian, and I worked to tailor a design that would appeal to both demographics.

The postcard distributed to the mailing list resulted in positive reactions from that particular audience.  The Admit One Tickets that were distributed at different locations (thanks to the Lewis family) ran out of stock daily.  The event ended up being very well attended, despite getting little preliminary coverage from the television/print/radio media.